What Happens When Every Object In Your House Has Sensors?
Simplehuman is, despite its lofty-sounding name, not an album, nor a philosophical movement, nor even a particularly grand ecological initiative. It is, in fact, a brand, commercial, practical, and oddly specific in its ambitions. Its primary product, and the one that launched its reputation, is the kitchen bin. This wasn’t just any bin, mind you, it was marketed as one of the most high-end trash cans on the market today. This claim invites skepticism, given that bins, especially domestic ones, are rarely the subject of passionate consumer advocacy. Yet simplehuman has secured its place in the upper echelons of refuse design through a deceptively straightforward innovation: the automated lid. There are no diamonds involved, though carbon-based durability gets a nod, and no cravats or musical flourishes, just efficient engineering dressed as elegance. The automatic sensor-activated lid is the brand's signature feature. Approach the bin, wave a hand, not too dramatically, not with fa...